2 May 2006

Spotlight on the Financial Sector
06 February 2006
Are you worried about Phishing? Download our white paper now.

Travel Weekly Article
23 January 2006
A brief insight into the hectic online world of travel - by our MD, Roz Chandler.

Competition Winners!
23 December 2005
Congratulations to Kate Harper of Tui and Nik Burton at Keycamp, both win iPods!

Branch Communications launches Bid Boss to manage PPC
26 July 2005
Branch Communications recently announced the launch of Bid Boss, an automated tool for managing Pay Per Click campaigns. The tool is designed to ensure that their clients' web sites receive the best possible prominence while using the most cost effective methods to achieve an optimum return on investment.

A key part of any search engine optimization strategy, Pay Per Click campaigns must be carefully managed to ensure the bid budget is providing the prime listings required. When bids are being placed on hundreds or thousands of key phrases, an automated tool is essential.

Branch Communication’s Bid Boss can be customised to suit the requirements of each client, with wide functionality including keyword research tools, listings creation and editing, competitor bidding and tracking and budget setting. The simplified management tool reduces costs, prevents over and under bidding, is easy to set up and use, and also enables full campaign reporting by phrases and engine.

Branch Communications have also introduced ROI Manager, a return on investment tracking solution. This can track all users from point of entry to a site through to an event such as a purchase, e-mail contact or sign-up, so clients can efficiently analyse success of campaigns and visitor acquisition costs. A wealth of reports are available to support the analysis.

Roz Chandler, Managing Director of Branch Communications, says “We are always looking at ways of working more efficiently and passing the benefits onto our clients. This tool has already proven how the costs of Pay Per Click campaigns can be considerably reduced, and I am sure will make search engine marketing even more efficient and rewarding”.

To find out more about Branch email or call 0870 443 5778.

Branch implement web based customer incentive for Trafficmaster
28 June 2005
Trafficmaster, an established provider of satellite navigation and digital traffic information solutions, has awarded Branch Communications the contract to recommend, implement and operate a new on-line incentive programme for automotive dealerships.

Branch Communications were initially approached to review Trafficmaster’s current incentive scheme, which rewarded sales staff in car dealerships with high street vouchers for sales of Smartnav units. Trafficmaster looked to Branch Communications to implement an innovative web based incentive reward scheme including an ecommunications programme.

Aimed at 25,000 sales staff in 3,500 dealerships, the new scheme is called Kickback. Sales staff will receive a mailing, encouraging them to register at a unique Web site, www.kickbacknow.co.uk.
They will be rewarded with points for sales of Smartnav units, which can be entered then redeemed online for holidays, experiences, UK activity and leisure breaks and a range of gifts.

Branch Communications are delighted to be handling all aspects of the incentive, from the initial concept stage to fulfilment. Branch have developed the Web site, are handling registrations, calculating and fulfilling rewards and operating a helpline.

Roz Chandler, Managing Director of Branch Communications, says “We are thrilled to be working with Trafficmaster on this exciting project. The project is an example of how digital communication can help businesses engage with their 3rd party network to encourage sales innovatively, cost effectively and efficiently”.

To find out more about Branch email or call 0870 443 5778.

Elegant Resorts to strengthen collaboration with Branch
1 June 2005
Branch Communications, a leading electronic marketing consultancy, has been retained by Elegant Resorts to advise on the development of its customer digital communications strategy.

Elegant Resorts, leading providers of luxury worldwide holidays for the discerning traveller, will work with Branch Communications on all aspects of its E-Marketing activity. Branch will help develop and implement targeted campaigns for both customer acquisition and retention.

As part of the customer acquisition campaign, Branch will employ a full Search Marketing programme, including search engine optimisation of the current site and a full pay per click campaign.

Managing Director of Branch Communications, Roz Chandler, said “Email Marketing is definitely not direct mail transmitted via the Internet. In fact, it is a two-way communication tool enabling dialogue with your customer and the tracking of customer preferences. We are looking forward to helping Elegant Resorts build closer relationships with their customers and gain a better understanding of their profiles.

Branch Communications is already one of the leading electronic marketing consultancies in the south, and has seen a sustained growth in demand for its services within the travel industry. It has already helped other leading travel companies such as Keycamp Holidays, Explore, Crystal and Thomson Cities develop their communication strategies.